The Importance of Globalization Essay -- Outsourcing, Offshoring, Free

In recent years, terms such as international community, globalization, and global awareness have seemed to roll off the tongues of every newscaster, advertiser, and politician with such ease that the popular phrases have nearly become clich. With the Internet this instant possessing a rather prominent role in life and with communications faster than ever, it would seem the worlds rapid progress toward international dealings necessitates such terminology. However, in America, these optimistic clichs possess a seed of hypocrisy, a false note that clangs discordantly to disturb the practiced cadence of the telecasters report. It is not that America does not Think glob eithery, but rather that, to many Americans, America is the extent of their terrestrial sphere. Yet even within the confines of our give country-world, we dont shed our comfortable, self-imposed boundaries. We dont see the growing Hispanic and Asian peoples in our midst, viewing themif we acknowledge them at allas inv aders in our world. According to nose count 2000, 35,305,818 people of Hispanic or Latino origin inhabited the United States in the year 2000, nearly 13 million more than in 1990. The census revealed the growth rate among the Hispanic population of the U.S. to be the greatest out of any of the minorities at a strike 57.9%, and the growth of Americas Asian population to be the second fastest, growing at 48.3% in that single 10- year period (U.S. Census Bureau, table 4). If the trend of the past decade continues, in two years, the Hispanic population will be the largest minority in the U.S, with Asians making up a bigger portion of our population as well. Will we then take notice? Or will we still not offer Asian languages in our naughty schools, and insi... ...e outside world, we will never be able to expand our horizons. Until we expand our horizons, we shant realize the promise of a true global community. Works Cited U.S. Census Bureau, Population Division. Population by Race and Hispanic or Latino Origin for the United States 1990 and 2000 (PHC-T-1). Available Online. Last updated April 03, 2001 at 021924 PM. http//blue.census.gov/population/www/cen2000/ phc-t1.html. Table 4. Accessed 6/3/2001. Woyach, Robert B. World History in the Secondary School Curriculum. ERIC Clearinghouse for Social Studies/Social Science Education. Bloomington, Indiana. Available Online. Last Updated 1989-09-00 (SIC) http//navigation.helper.realnames.com/framer/1/112/ default.asp?realname=Department+of+Education&url=http%3A%2F%2Fwww%2Eed%2 Egov%2F&frameid=1&providerid=112&uid=30012423. Accessed 6/3/2001.

The Theme of Change in Madame Bovary Essay -- Madame Bovary Essays

The Theme of Change in Madame Bovary Change is a central theme in the novel Madame Bovary, by Gustave Flaubert, and is key to understanding the character of Emma Bovary. Through parallel events the reader comes to realize that Emmas need for change is the result of the influence her early deportment had upon her. At the convent Emma is left to develop into an extreme romantic with high hopes for excitement and dreams of sensuous pleasures that will never be fulfilled. Thus, when life refuses to conform to her romantic notions Emma alternates betwixt various activities in her constant search for a way to consummate her romantic longings. As a young girl from the country Emma is placed into a convent in the city. Here Emma develops and receives nourishment for her already sentimental soul. She looks upon copper crosses, the sick lamb and the mystic ...altar with the vigor of a scholar on a following for knowledge. She listens intently to the sonorous lamentation of romantic mel ancholy which awakened unexpected joys within her. Emma, being isolated from the outside world, is left alone to develop her unprompted dreams that she reads about in novels, gaining the hope of someday fulfilling these romantic and passionate desires. Emma devours books that involve romantic woes, oaths, sobs, tears and kisses...gentlemen brave as lions, gentle as lambs and always impossibly virtuous. Due to Emmas isolation from everyday living she develops the need for excitement and as a result cannot endure her own married life. Life with Charles simply does not fit the fictionalized accounts she reads of. Thus Emma turns to the comforts of adultery and when passion is not readily available she will resor... ...t look on Leon realistically without seeing all his clement imperfections. In which case she soon tires of him, as he does her. As her relationship with Leon progresses she also comes to understand that the lover she dreams of is a man whose worldly existence is imp ossible. As the result of her childhood Emma Bovary spends her entire life in an attempt to escape her middle-class existence by dreams, love affairs and false pretensions. Emma constantly changes her activities, her surround and her love situations in a desperate attempt to grasp the fairy tales she entombed in her soul as a child. Although she longed for the superficial and materialistic Emma Bovary was one who stop her life without ever compromising her vision of something greater than she. Flaubert, Gustav. Madame Bovary (Lowell Bair, trans.). New York Bantam Books 1996

Analysis Of Islam :: essays research papers

Religiological Analysis of the Islam Through the Koran and Hadith Islam may be considered as an exotic religion to many in the western part of the globe. The impression that Westerners have is usually obtained through the media representing Islamic countries or groups in the bosom of a Holy War. The wars, called Jihad, ar usually waged by Islamic Fundamentalist who use terrorism to get their messages across giving Islam a negative reputation. Because of the lose of understanding of this highly publicized religion, many conflicts arise between the people who live in eastern and western worlds. In turn, this causes problems amongst different cultures through variant political and religious battles that result from these misconceptions. In order to prevent future strife, it is important for people all over the world to have a fracture understanding of other religions. To interpret Islam from a objective point of view it is easier to use Religiological Analysis, a system that that breaks the religion down into specific terms Epistemology, Ontology, Anthropology, Psychology, Teleology, and Methodology. The Epistemology of Islam is contained in the sacred book called the Koran that was revealed in Arabic to the Prophet Muhammad in exact words of God through the Angel Gabriel. The Koran means Recollect, Clarify, Recital, Reading, and Criterion. It contains truths slightly everything and functions as a recollection of all previously revealed books. When Muhammad was forty years old, he had his first revelation and continued to do so for the next xxii years, remembering each revelation and then having them written down by scholars. The whole book consists of chapters that were believed to be put in order by Muhammad himself and are word for word from God. This book is the most widely read and memorized book in the world and because of the number of people memorizing the book it helped it remain unchanged for the historical fourteenth centuries. Containing truth s about the world and our existence till the end (Judgement Day), it is also a guide for us on a way to live and devotion God. Besides the Koran, Sunnah, known as the customs or practices of the Prophet Muhammad are also considered sources of knowledge by Muslims who hold him as an exemplary human and show to emulate his actions and lifestyle. His actions, and sayings were recorded and reported in what is know as the Hadith, a collection of his doings in his whole life.

Philosophy in the South Asian Subcontinent: A Unity in Maladjustment :: Philosophical Globalization Essays

Philosophy in the southwesterly Asian Subcontinent A Unity in MaladjustmentABSTRACT Philosophy in the south Asian subcontinent differs from Western ism in the following three slipway (1) it is based upon religion (2) love of tradition becomes an obstacle for philosophic development and (3) authority is accepted as a source of knowledge. I argue that rising philosophical development demands that the above three differences be removed. Furthermore, philosophers from the subcontinent must concentrate on contemporary issues. If I supplicate myself about the extent of the philosophical inheritance, which I may claim to have inherited from the past, I shall find myself in a difficulty in determination a precise answer. If I come across back for my heritage, beyond fifty years towards the past, I shall find that the past heritage to which I belong, incidentally coincides with that of the southwestward Asian subcontinent. In the context of philosophy, that heritage is what we find mainly in the traditions of the Vedic philosophical schools (specially the Vedanta school), Buddhism and Jainism. These philosophical traditions are also considered as oriental philosophies. An orientalistic chance in the context of these philosophical traditions may find it difficult to draw a line of demarcation between the past and the present status of these traditions. It is my target to draw attention to the fact that, in the context of philosophy, our past heritage is in a sense an obstacle to our in store(predicate) progress and to this extent, our heritage and our future are in a agreement in maladjustment.I shall draw attention to some historical situations, and some claims of heritage based on these situations. It is claimed that, it is viable to trace the rise of philosophy to a period earlier than the Greeks.... (1) This claim may lead to wonder whether Thales is the gravel of philosophy. In this context it is further claimed that The starting Greek thinker whom we can fitly describe as a philosopher was Thales, and that When, however, we look at India of the sixth century B.C., we see a completely unlike picture. ... It was not a case of the dawning of philosophy as in Greece but what may be described as the full glow of philosophical day. (2) What implications are meant to follow from such claims? potbelly we say that W. T. Stace is wrong in claiming that Thales is the father of philosophy? (3) Should one rather say that Thales is in fact the father of western philosophy only?Philosophy in the South Asian Subcontinent A Unity in Maladjustment Philosophical Globalization EssaysPhilosophy in the South Asian Subcontinent A Unity in MaladjustmentABSTRACT Philosophy in the south Asian subcontinent differs from Western philosophy in the following three ways (1) it is based upon religion (2) love of tradition becomes an obstacle for philosophical development and (3) authority is accepted as a source of knowledge. I argue that future philoso phical development demands that the above three differences be removed. Furthermore, philosophers from the subcontinent must concentrate on contemporary issues. If I ask myself about the extent of the philosophical heritage, which I may claim to have inherited from the past, I shall find myself in a difficulty in finding a precise answer. If I look back for my heritage, beyond fifty years towards the past, I shall find that the past heritage to which I belong, incidentally coincides with that of the South Asian subcontinent. In the context of philosophy, that heritage is what we find mainly in the traditions of the Vedic philosophical schools (specially the Vedanta school), Buddhism and Jainism. These philosophical traditions are also considered as oriental philosophies. An orientalistic outlook in the context of these philosophical traditions may find it difficult to draw a line of demarcation between the past and the present status of these traditions. It is my intention to draw a ttention to the fact that, in the context of philosophy, our past heritage is in a sense an obstacle to our future progress and to this extent, our heritage and our future are in a unity in maladjustment.I shall draw attention to some historical situations, and some claims of heritage based on these situations. It is claimed that, it is possible to trace the rise of philosophy to a period earlier than the Greeks.... (1) This claim may lead to wonder whether Thales is the father of philosophy. In this context it is further claimed that The first Greek thinker whom we can appropriately describe as a philosopher was Thales, and that When, however, we look at India of the sixth century B.C., we see a completely different picture. ... It was not a case of the dawn of philosophy as in Greece but what may be described as the full glow of philosophical day. (2) What implications are meant to follow from such claims? Can we say that W. T. Stace is wrong in claiming that Thales is the father of philosophy? (3) Should one rather say that Thales is in fact the father of western philosophy only?

al capone :: essays research papers

Al CaponeThesis From racketeering, bootlegging, and brotheling, Alphonse Capone is one of themost well known and influential gangsters in history.Al Capone, natural to Gabriele and Teresina Capone, was born in Brooklyn, NewYork. At age 5 he starrted civilise at Public School no.7 on Adams street. Als schoolhad outbreaks of violence. Male Students engaged in fist fights with female teachers. Atage 14 he engaged in a fight between himself and a teacher. He was expelled and henever returned to school again. wizard of the biggest impacts on his life was when he and his family moved acrosstown. This is where he would meet his wife, Mae and gangster insurrectionist Torrio. Al wasexposed to Johnny Torrio because Johnnys headquarters was only a few blocks away. Alearned pocket money by running errands for Johnny Torrio. Torrio taught Capone theimportance of leading an outwardly respectiable life to segregate his carreer from his homelife, as if maintaining a peacefull, conventional domes tic setting somehow excused orlegitimized the venality of workingin the rackets. I was a form of hypocrisg that wassecond nature to Johnny Torrio and that taught Capone to honor (A&E Biography. AlCapone, Scareface). Like youths of his time he ran in territorial gangs at firstly he was withthe South Brooklyn Rippers, then the Forty Theives, and lastly the Five Point Juniors.Capone worked hard at boreing jobs he cut paper and other odd jobs. One of his jobsheworked at the Harward Inn as a barr tender and a bouncer. He became popular to hiscustomersand his boss.One day he waited tables on a young valet de chambre and his female companion. She wasBeautiful to the young Capone. He leaned over and told her, Honey, you have a nice assand I mean that as a compliment. The young homo hit Al. Als temper began to rise. Theman pulled a knife and cut him three times in the face. The young man told LuckyLuciano what happened. whence Luciano went to Frankie Yale. Then Frankie, Luciano andthe yo ung man came together to dispence some justice on Capone. Capone ended up justappoligising to the man and the young woman. Frankie Yale liked Capone and decided to subscribe him under his wing. He showed Capone strong arm tactics, bookkeepping, loansharking, extortion, exacting tribute from pimps and bookmakers and also how to offerprotection to local busisnesses. Al met Mae Loughlin and didnt marry her until their tykewas born. Afterwards focused on a ligetiment carreer.

al capone :: essays research papers

Al CaponeThesis From racketeering, bootlegging, and brotheling, Alphonse Capone is one of themost well known and influential gangsters in history.Al Capone, born(p) to Gabriele and Teresina Capone, was born in Brooklyn, NewYork. At age 5 he starrted school at Public School no.7 on Adams street. Als schoolhad outbreaks of violence. staminate Students engaged in fist fights with feminine teachers. Atage 14 he engaged in a fight between himself and a teacher. He was expelled and henever returned to school again.One of the biggest impacts on his life was when he and his family moved acrosstown. This is where he would meet his wife, Mae and gangster Johnny Torrio. Al was expose to Johnny Torrio because Johnnys headquarters was only a few blocks away. Alearned pocket money by running errands for Johnny Torrio. Torrio taught Capone the impressiveness of leading an outwardly respectiable life to segregate his carreer from his homelife, as if maintaining a peacefull, conventional domestic setting somehow excused orlegitimized the venality of workingin the rackets. I was a form of hypocrisg that wassecond nature to Johnny Torrio and that taught Capone to honor (A&E Biography. AlCapone, Scareface). Like youths of his time he ran in territorial gangs at first he was withthe South Brooklyn Rippers, then the Forty Theives, and lastly the Five Point Juniors.Capone worked hard at boreing jobs he cut paper and other odd jobs. One of his jobsheworked at the Harward Inn as a barr tender and a bouncer. He became popular to hiscustomersand his boss.One day he waited tables on a young man and his female companion. She wasBeautiful to the young Capone. He leaned over and told her, Honey, you have a nice assand I mean that as a compliment. The young man dissipate Al. Als temper began to rise. Theman pulled a knife and cut him three times in the face. The young man told LuckyLuciano what happened. because Luciano went to Frankie Yale. Then Frankie, Luciano andthe young man came t ogether to dispence some justice on Capone. Capone ended up justappoligising to the man and the young woman. Frankie Yale liked Capone and decided totake him on a lower floor his wing. He showed Capone strong arm tactics, bookkeepping, loansharking, extortion, exacting tribute from pimps and bookmakers and also how to offerprotection to local busisnesses. Al met Mae Loughlin and didnt marry her until their childwas born. afterwards focused on a ligetiment carreer.

Politics And History Of Japan Essay

Nazi line up in Germ either was unleashed after the Reichstag Fire in Berlin and more or less 3 age after this, the February 26 incident helped to introduce militaristic rule in Japan. The February 26 incident awakened the sleeping giant that was Japan and triggered off major(ip) world conflicts.The February 26 Incident On February 26, 1936 a breakaway featureion of the Imperial Japanese Army composed of young junior officers and swearing anyegiance to the Kodo ha faction within the Army, slipped into the middle of Tokyo and captured key government advanceings including the one which housed the Diet or Japanese parliament and Army headquarters. Groups raided the residences of the Prime look and senior officials in an attempt to assassinate them. Prime Minister Okada Keisuke had a narrow escape when the jumps killed his brother in law instead. new(prenominal)s, among them the Finance Minister, were murdered. Subsequently that day, the rebel faction went to the Army Minister to make their demands. They state the government unfit to lead the affairs of Japan not able to do enough for it as a soldiery power, instead more involved with politics and their self- interest. The action, the group declared was taken in the name of the emperor butterfly. They demanded an immediate dissolution of the Government and the elicitation of a military General sympathetic to their cause.However, this infuriated Emperor Hirohito who was app eithered at the killing of senior colleagues. He summoned Aide de Camp General Shigeru Honjo and declared the faction members as rebels who were acting without the authority of the Imperial Army. The Emperor wanted the rebellion to be squashed.But Army retaliation was not forthcoming as senior officers were still in agreement with the agenda of the rebels. However the Toseiha faction in the Army which was against the doctrines of the Kodo Ha, volunteered full back up to the Emperor and even the Imperial Japanese navy blue sprung int o action, moving its ships into the Tokyo Bay to cut off the rebels. When Emperor Hirohito was informed about the reluctance of the Army to take decisive action, he vowed to personally lead his Imperial Guard into the fray.The following day, martial law was declared and the rebels were boxed in and pamphlets of the Emperors declaration were circulated indicating that there was no support from any of the forces for their fervour. General Honjo, once a believer of Kodo Ha doctrines was on the Emperors side.The offensive lasted till February 29 when the army moved in to capture the rebels and senior members of the faction were ordered to commit seppuku or ritual suicide rather than lose their honor in a public trial. Other junior officers were spared. Altogether, 70 takeover members were arrested and prosecuted for the crime.1Subsequent Events The four day siege resulted in martial law cosmos stretched to July. The army, sensing an opportunity, used the power provided by martial la w to expand its powers and budget. Prime Minister Okada was replaced by Koki Hirota. This effectively ushered in totalitarian rule in Japan which was to set the stage for the stake Sino Japanese state of war.2Historical Background of MilitarismIn Japanese history, the role of the military, or to be more precise, militarism has had an overwhelming role in shaping Japans world view. Militarism stands for a nations strength and should play a dominating role in political as well as friendly life.The influence of militarism goes back to the days of the Meiji Restoration, known in Japan as the Meiji Ishin or Revolution. This period stretched back to the days of the Tokugawa Shogunate and caused far reaching cordial changes in Japan of the late 19th century. This was a direct reaction to the arrival of Commodore Matthew Perrys hand of American ships on Japanese shores.Commodore Perry forced a treaty ending 200 years of Japanese insulation in matters of business enabling trade betwe en Japan and the United States. The Restoration came into being with the Satsuma Choshu Treaty which ultimately led to swearing of complete allegiance of the ruling Shoguns of that time to the Emperor. This was a creed forbidding all defiance to the Emperor (as Japanese history of that period depicts).Most Japanese leaders of that period were of Samurai descent and swore by the codes of the ancient Samurais loyalty and allegiance to the ruler, dignity and honesty. The Japanese apprehension of events of that time was that the countrys sovereignty was threatened by outside forces. This justified building up a strong sparing and military prat to counter such a threat. This tradition continued till the 1800s when mass conscription to the army and navy was considered an indication of unquestioning loyalty to the Emperor. occasion of the reason for the widespread intrusion of militarism through to 1878 was the complete detachment of the forces from civilian society. The Staff commands established by the Imperial Japanese Army and Navy were answerable for formulating all defense strategy and were directly under the command of the Emperor. The Staff Chiefs were therefore under no obligation to the Prime Minister or any form of civilian law,During the Taisho period there was a return to democratic governance when the Washington Naval Treaty was signed and Japan participated in the confederation of Nations only to crumple with the onset of the Great Economic depression in 1929 when the world economy collapsed and caused trade barriers to be imposed by occidental nations.This was as well as coupled with domestic problems at home where several radical groups surfaced and there was even an attempt on the Emperors life, in 1932. These distressing events gave rescind to patriotic feelings (maybe misplaced) in Japan. Such jingoism saw the military as the only solution to Japans seemingly unending series of crises. The amorous notion that it was time for an Asian res urrection under Japanese rule took root.With the signing of the London Naval Treaty in 1930 by Prime Minister Osachi Hamaguchi and his company, the Navy was severely curbed in influence. This was seen by both the opposition and the military as endangering the countrys security. This whipped up jingoistic sentiment to the extent that Hamaguchi was killed in 1930 and the brief interlude with democratic rule came to an abrupt end. Subsequently, patriotic fervor in Japan gave the military free rein in Asia.3This was responsible for Japans involvement in several Asian conflicts the Boxer Rebellion, World War 1, the Russo Japanese War. The infamous Manchurian Incident of 1931 led to Japanese forces take-.over of all Manchuria to encourage Japans interests, chiefly Manchurian oil fields. The idea of military expansionism drove Japan into successive conflicts with China. In fact, there even was an attempted coup in Tokyo labeled the Imperial Colors Incident which failed but was not do public knowledge.Ultimately, however, the swaggering domination of Japanese militarism failed to establish a dictatorship. The first nails into its coffin were driven by the government of Konoe Fumimaro, when, following wartime priorities his government, through the National Mobilization Law, brought all of Japans assets under its purview. Also, in 1940, the governing body of the Imperial Rule Assistance Association led to a single party political rule much discrediting the military.On February 26, 1936, the rebel officers would hardly gull been to foresee all this when they tried to take over Tokyos streets and were unleashing a murderous campaign. Until recent times, much romantic lore still adjoin military campaigns which allude to the glory of Japans military and Samurai like allegiance to the Emperor.The Emperor still remains a symbol of sovereignty in Japan and is much revered, being treated like a Head of State but is no longer the supreme authority over all Japans matters specially gird conflicts. Yukio Mishima spoke about the glory of Japan and the Emperor just before committing suicide inside a military barracks in 1970 and he was a well known literary figure in Japan who wrote a novella on the February 1936 Incident proving that modern Japanese society still retains vestiges of its old fascination for matters martial.The members of the group that was behind the failed coup in 1936 are even being seen by some academics as. These were misguided circle of young radicals who were only acting for Japan and God. They were not as ruthless as members of Hitlers army were during the days of the Putsch.4February 26, 1936 Its ImplicationsUnder Koki Hirotas rule m Japan and China engaged in the biggest war Asia right through 1945 from 1937 onward. The trend of militarism and military aspirations made stronger by the February Incident increased Japanese military aggression in Asian territory mainly to buttress its economic interests. The Second Sino Japan ese War was directly the result of Japanese insurance toward China aimed at exploiting its natural reserves like oil. Equally aggressive was the Chinese stance founded upon a new found realization of the unity of the Chinese people and their right to their own territory. A series of comparatively smaller sized conflicts led to a full scale conflagration. In 1937The invasion of Manchuria exposit above and particularly, the Marco Polo BridgeIncident of 1937 led to the war.Lugou Bridge in China is as well known as the Marco Polo Bridge because Marco polo is supposed to have referred to this bridge temporary hookup on his travels. It was controlled on its west end by the Japanese army and on the East by the Chinese Kuomintang Army. The bridge was a lifeline to capital of Red China to all areas under the Chinese armys command if this bridge fell Beijing would too.5On June 1937, Japanese forces sent a message to the Kuomintang on the western end of the bridge about a missing soldier who king have gone over. They asked to be allowed to carry out a expect on the opposite end. The Chinese refused the request acting under orders from their command chain. The Japanese countered this with a threat to open artillery fire if they were not allowed through.The extended aftermath saw led to the Japanese finally crushing the Kuomintang resistance and driving on toward Beijing and taking it over following which Japan had delusive control over the North China Plain, a strategically great region. The North China Plain has Beijing to its North East edge and Tianjin , an important industrial center on its North coast, What the Japanese actually did was to set up a puppet state called Manchuoko , in Manchuria, installing the last Chinese Emperor as a figurative head. This region actually prospered and its steel production exceeded Japans.Japan even gave up its membership of the League of Nations in 1933 after international protests over the incident but continued with its aggression in Chinese territory.Following the Marco Polo bridge incident, China and Japan engaged in full scale conflict from 1937 till 1945. On December, 1941, the Imperial Japanese Navy launched a full scale attack on the American waver docked at Pearl Harbor.The compulsion of Japanese militarism post the February 1936 Incident and its acquisitive instincts in Asia made Japan very sensitive to the presence of others in the region. Its attack on Pearl Harbor was part of a preventive strategy aimed at halting what its military leaders saw as a build up of American interests in the region. Preventive conflicts have always risen because one or the other side believes that an offensive will result in preventing some projected or future incident. In Japans case it was its apprehension that American presence in the region was building up and would result in counter aggression for control over its territories in Asia and the Pacific.Pearl Harbor was the base for the American Naval Fleet and was attacked by almost 6 carriers of the Imperial Japanese Navy. Waves of air attacks were also launched from the Navy vessels and over 300 aircraft flew over Pearl Harbor and ruined the standing American fleet of ships.By this attack, America was forced to abandon its position of neutrality and enter into World War 2. For long America was also building up its armed presence in Indo China as we as the East Indies as part of a series of counterbalancing moves aimed at keeping a check on Japanese movement in the region which was aggressively aimed at securing Asia and therefore its supreme position as its leader.Japan. Specifically, the objective of the Pearl Harbor attack was to desex Japanese advances into the East Indies islands and Malaya, both rich sources of oil and rubber. President Roosevelt was conscious of this when he ordered his fleet be strategically stationed in the Philippines region. According to Japanese assumption a complete halt to American activity in the Pa cific region turned out to be completely wrong and it last had to surrender to American troops in 1945 bringing an end to World War II.6The Axis PactIn September 1940, Japan entered into a pact also known as the Tripartite Pact, with Fascist Italy and Adolph Hitlers Nazi Germany which was the official declaration of the Axis Powers against the assort powers. At the height of their power all 3 members commanded huge territories in Europe and Indo-China.Japan was under Emperor Hirohito and its main objective of signing the Pact was to protect its protect its military and economic bases in the pacific region. When Europe was engaged in its conflict with Germany, Japan insidiously moved into European colonies around the Pacific. America was the only nation to lively to Japanese intentions in this part of the world and countered Japan.Japanese believed that a war with the West was inevitable given its cultural differences but, given its unbridled militarism, Japans intentions were a lso materialistic. However, a certain section of the military leadership believed the conflict was to be aimed at hemming in Soviet Russia. But relations with the USA were also strained with American sponsored embargos on Japan m partly in response to its offensives against China. Japan saw US action against it as an act of western Imperialism and proceeded to band with Germany and Italy through the Tripartite Pact.Japan rushed headlong into its military inspired acquisitions also honed by the oil embargo imposed by the USA, which made it dependent on the resources of other countries. Many in Japan believed the conflict with the Americans could be resolved through negotiations but military leaders insisted on stepping up military offensive in Asia. When Germany was carrying out its Blitzkrieg in Europe m Japan was doing the same in Asia having control over large separate of Asia including Taiwan and Manchuria. But uncontrolled military offensives inevitably end and so did Japans end in the Battle of Midway when its fleet was destroyed by American ships.7The atom bombs over Hiroshima and Nagasaki preceded by the declaration of war by the Soviet Union broke Japans military might forcing it to surrender to America in 1945.The international War Crimes Tribunal sentenced Japanese military leaders to death. Japans militarism blinded it to the might of Americas military might and made it underestimate Chinese resistance. Its territories were taken under American control. The Japanese also miscalculated the output of the war machinery in America which h outrivaled that of Japans. Truly Japans military leaders had become complacent and could not realize that they were going through a death offer which was to almost obliterate Japan (the atom bombings) from the face of the Earth.8In conclusion it should be stated that one good outcome was Japans portal to American industrial technology and Japans subsequent rise to the worlds major industrial leader. Today, largely be cause of this Japan is also a technology leader and makes business conquests in place of military ones through its electronics goods ad cars. Japan wages its own internal battles with rising economics problems and unemployment and pipeline cutbacks but the collective Japanese psyche has grown wise to blind nationalism and tries to blend with the world.It now enjoys a stable democracy and single party rule with its armed forces under the command of the prime Minister, Japan has no need for war and a Pacifist constitution has m in fact been built into the Constitution which forces it to renounce aggression and armed conflict .this was bequeathed to it by America after the .defeat of 1945. Japan is well on its way to new millenary bidding goodbye to its aggression and the February Incident will always remain a blot on its history and its pacifist character.BibliographyGoddard, J Nation counselling Making the Most Out of It (Christchurch Howard & Price. 2006) pp 433-5Gervers, V Japan at War (Melbourne HBT Publishers Pvt. Ltd. 2000) pp 167Knott, P Analysis of US Wars (Dhaka Dasgupta & Chatterjee 2005) pp 188-9Kumar, H Justice of Winners Win Some, Lose none (Auckland HBT & Brooks Ltd. 2005) pp 334Manning, C S Principals and Practices of War Industry Trade of Death (Christchurch National Book Trust. 2004) pp 279Powell, M Anatomy of Modern Crusades Independence to WWII (Wellington ABP Ltd 2001) pp 49-53Prawer, H A Kingdom of Japan (Dunedin Allied Publishers 2004) pp 221-5Tyerman, J Invention of the Japanese Great War (Dunedin Allied Publications 2001) pp 233-371 Tyerman, J Invention of the Japanese Great War (Dunedin Allied Publications 2001) pp 233-372 Prawer, H A Kingdom of Japan (Dunedin Allied Publishers 2004) pp 221-53 Goddard, J Nation Management Making the Most Out of It (Christchurch Howard & Price. 2006) pp 433-54 Gervers, V Japan at War (Melbourne HBT Publishers Pvt. Ltd. 2000) pp 1675 Manning, C S Principals and Practices of War Industry Trade of Death (C hristchurch National Book Trust. 2004) pp 2796 Powell, M Anatomy of Modern Crusades Independence to WWII (Wellington ABP Ltd 2001) pp 49-537 Knott, P Analysis of US Wars (Dhaka Dasgupta & Chatterjee 2005) pp 188-98 Kumar, H Justice of Winners Win Some, Lose None (Auckland HBT & Brooks Ltd. 2005) pp 334

The Elevator Response to Lit

Response to Literature The Elevator Paranoia- noun. A mental disorder characterized by systematized delusions and the projection of face-to-face conflicts. In the short story The Elevator, William Sleator uses fear and paranoia to drive his main character to a compelling resolution. The main characters (Martins) fear of raises created an imaginary grave monstrous woman who intimidates him every time he rides the tiny exhausted elevator. In the beginning of The Elevator, the setting is set up at a screaky building with eighteen floors.The elevator is the root of fear for the weak, thin Martin. Sleator implies this by writing, Of course he always felt uncomfortable in elevators, afraid that they would fall, except this one was especially unpleasant. By stating this, it proves that Martin already had a mild phobia of elevators and the fact of this matter is that this particular elevator appeared to be very worn forth and only big enough to hold 2 people. When he first encounters a gargantuan woman on the elevator, at first he is gaga and then mentally disturbed for the rest of the day until he encounters her again after school ends.After every confrontation, Martins anxiety grows. In the rising bodily function of this horror story, immediately after Martin spots the plump lady already on the elevator again, he bolts down the stairs. In the process, he snaps his leg speckle sealing his unfortunate fate. Sleator expressed, Martin had broken his leg and needed to walk on crutches. He could not use the stairs now. Was that why the fat lady had smiled? Did she hunch what would happen? He broke his leg, which means that he is obligated to use the elevator.Now he will have more confrontations with his worst nightmare. His fear of this woman is what caused him to bunk away from her in the elevator and break his leg. Finally, in the climax, Martin is abandoned by his father and left alone in the elevator. Before long, the whale-like woman gets on the elevator and corners Martin. The end is sealed with, The door closed and the elevator began to move. Hello, Martin, she said, and laughed, and pushed the Stop button. This quote was important because this is the first time we see the fat lady speak and very do something.Her increased actions have instilled an overbearing fear within Martin and have now made him insane. Have you ever had a bad experience with an elevator? Well, in this case, Martin has and his broken leg proves it. His fear evolved every time he rode the elevator. Martins fear was shaped into a living nightmare because his phobia was so immense. It drove him to the point of insanity and that is why the story ends at a cliffhanger. If William Sleator didnt use fear as the focal point, then story wouldnt be interesting as a horror-based narrative should be.

How Does Junk Food Affect Developing Teenagers

The teen years are a time of quick physical and emotional growth. The nutrients in forage serve as the fuel for this development, making a nutritious diet vital for good health during the teen years. Junk food includes items like candy, chips and soda that are high in fat and calories but low in nutrients. Understanding the impact of junk food on developing teens helps highlight the importance of a healthy diet. Weight Gain Overweight and obesity are a threat posed by Junk-food consumption. More than Just a superficial issue, childhood obesity outgrowths the risk for several serious diseases, ncluding heart disease and type 2 diabetes.According to the Centers for Disease curtail and Prevention, 70 percent of obese kids observed in one study had at least one risk factor for cardiovascular disease, such as high blood pressure or cholesterol. Junk food causes weight gain by filling the diet with calories and fat rather than nutrients, while declamatory portion sizes make it easy t o overindulge in these foods. Sponsored Links Diabetes Penyakit Diabetes bisa dihindari, Hitung Skor Anda disini. www. meetdoctor. com Nutrient Deficiencies Junk food is a poor source of vitamins, minerals and other(a) nutrients teens need for ropemaker health.Filling up on the empty calories in Junk food makes it difficult to obtain nutrients from healthier foods like fruits and vegetables. The University of Minnesota School of Public Health reports that a persons nutrient needs are higher during their adolescent years than at any other time. Failure to consume adequate nutrients during this period can gist in delayed physical growth and sexual maturation. Poor nutrition during the teenage years may also lead to increased risk for cancer, osteoporosis and other diseases later in adulthood. DepressionFor some kids, being overweight or obese can have a negative impact on self-esteem and well-being. only when there is some evidence that Junk food itself can contribute to poor ment al health. Preliminary research suggests that an unhealthy diet may increase the likelihood of depression in some individuals, dietitian Katherine Zeratsky wrote for MayoClinic. com in 2010. While more studies are needed in this area, a diet rich in fresh fruits and vegetables, lean meats, whole grains and other nutrient-rich foods is a teenagers best bet for a healthy mood. Prevention/SolutionLimiting Junk food rather than avoiding it altogether is usually sufficient to prevent serious health consequences. When eating high-fat or high-sugar foods, limit the amount of calories and fat from other sources that day. Make fresh fruits and vegetables a staple in the diet and keep plenty of healthy snacks in the home to feed hungry teens. Replace soda with skim milk or water and strike whole-grain foods over refined products like cereal, bread and pasta. You and your teen should also discuss proper diet and nutrition with their doctor. How Does Junk Food Affect Developing Teenagers? By alipol

Governmental and Non Profit Essay

1. Certain core services are provided by most general purpose presidential terms those related to the protection of life and property, public works, parks and enjoyment facilities, and cultural and social services. Governments must also incur costs for general administrative support of its service departments. Core governmental services, together with general administrative support, comprise the major part of what GASB refers to as governmental activities. The measurement focus and basis of accounting for these activities is on the carry of current pecuniary resources on the circumscribed accrual basis in the governmental funds and on the flow of economic resources on the accrual basis in the governmental Activities column of the government-wide financial statements.2. The business-type activities of a government include public utilities, transportation systems, toll road and bridges, hospitals, parking garages and lots, liquor stores, golf courses, airports, and swimming poo ls, among other activities. Many of thses activities are intend to be self-supporting by charging functionrs for the services they receive. Focusing financial reporting on economic resources recognized on the accrual basis of accounting allows the government to determine whether charges for services are sufficient to cover the full cost of the activity. This measurement focus and basis of accounting allows the government to determine whether charges for services are sufficient to cover the full cost of the activity. This measurement focus and basis of accounting is the same used for reporting governmental activities in the government-wide financial statements, plainly quite different from the current financial resources measurement focus and modified accrual basis of accounting used in the governmental funds.3. fiduciary activities of a government involve the governments discharge of its fiduciary responsibilities, either as an agent or dedicateee, for parties outside the govern ment. For example, a government may coif as agent for other governments in the administering and collecting of taxes. Fiduciary activities are accounted for in agency funds, investment trust funds, pension trust funds, and private-purpose trust funds. Fiduciary activities are reported only in the fund financial statements and not in the government-wide financial statements because these resources belong to external parties, not the government. Fiduciary funds use accrual accounting and focus on economic resources, as do business-type activities. However, reporting for fiduciary activities differs from that for governmental funds since the latter funds focus to begin with on the budget and current financial resources.4. The three categories of funds are governmental, proprietary, and fiduciary. The fund types included in each category are the following Governmental (general fund, special revenue funds, debt service funds, capital projects funds, and permanent funds), Proprietary (e nterprise funds and internal service funds) and Fiduciary (agency funds, investment trust funds, pension trust funds, and private-purpose trust funds.) These categories correspond the three activity categories with the exception that financial information for internal service funds is generally reported in the governmental activities column of the government-wide financial statements. However, if an internal service fund predominantly serves an enterprise fund, its financial information is reported in the Business-type Activities column.5. As a fiscal entity, a fund has its take resources and can incur liabilities to be repair from the fund resources. As an accounting entity, the fund has its own self-balancing set of accounts. 6. Governmental funds focus on the flow of current financial resources. Consequently, these funds use the modified accrual basis of accounting. Under modified accrual revenues are recognized if the inflow is measurable and for sale to pay current period obl igations. Expenditures are recognized as incurred if they will be paid from available resources.

Making a Hero

A hero and heroic journeyings are the most important elements of Ancient mythology, and the Odyssey by Homer as an example of such epics. Joseph Campbell identifies leash main stages of the heros journey found in monomyths Separation, Initiation and Return. In the Odyssey, the main hero goes through these stages in order to prove and demonstrate his courage and heroism. Thesis Through physical journeys and trials, his personality changes for the better while universe tests his psychical and psychological military strength, legal separation and return reflect his personal qualities and refreshing values.In contrast to traditional model proposed by Joseph Campbell, the Odyssey follows a parallel construction readers know about his return and separation simultaneously. The first stage, separation, begins twenty geezerhood prior to the events depicted in the Odyssey. Readers know about Odysseys departure and causes of this separation through memories of Odyssey and other characte rs. The main difference is that Homer tells about separation through memories and isolated stories.Only in Book XVI, Homer describes the separation it is such a long time ago that I / can hardly say. Twenty years are come and gone since he left my / home, and went elsewhither (Homer, Book XVI). This quote is very important because it tells readers about the past and helps Penelope to call in events. Penelope is sure that Ulysses is laid before her (Homer). The most important is that the story about separation coincides with return of the hero and his moral development. The rest of the story (the return) describes his unused qualities and values developed during initiation from the psychological point of view.The second stage, initiation, consists of several trials and battles which show courage and enormous physical strength of Odyssey. The main trials include the combat with the Cicones, several years spent in Calypsos cave the battle with the Cyclops and the encounter with the Sirens show that only. The first encounters show his physical strength while the second ones test his psychological qualities. Odysseus then you are, o great contender, of whom the glittering god with the golden wand / spoke to me ever, and foretold /the black swift embark would carry you from Troy (Homer, Book X).This remark tells readers that his journey is not over and he needs great courage and bravery to overcome all rough situations and eternal evil. It is possible to make certain distinctions between two stages of personal development (separation and return) for instance, fresh strong feeling in Odyssey hero is a contrastive thing from the mass strong feeling in the people or that many types and manifestations of feeling are gross self-indulgence and are not at all the thing they appear to be or that an appearance of strong feeling may be only a mask hiding some weakness or other. Physical sufferings and trials have changed his personality and world views.At the stage of return, Homer does not tell about low morals of Odyssey and his habits, plainly describes him as a real hero who returns home. He inherits his honesty. In his love for women he shows that he has none of snobbery. At the end, the main hero is depicted as a keeper of law and traditions of the society. Also, Homer shows that it is dangerous thing to forget about human dignity and human code of ethics. The royal pair mingled in love again and afterward lay revelling in stories. / Odysseus told of what hard blows he had dealt to others and of what blows he had taken-all that story (Homer, Book XXIII). This remark shows that after Initiation, Odyssey is a loving save and father, fair ruler and son. At this stage, Odyssey combines the moral and social qualities of an ideal hero.In sum, the remarkable feature of the Odyssey is a cyclical structure of the Heros journey based on physical and psychological development of the main character. Using a cyclical structure, Homer compares and co ntrasts the qualities of two different characters Odyssey before and after the initiation stage. The inferences in the paper are important because they help to identify and analyze the main elements of the text, and then synthesize and summarize the main findings of the analysis.Works Cited PageHomer. The Odyssey. N.d. http//www.gutenberg.org/dirs/etext99/dyssy10.txt

How to improve students’ Performance Essay

The success of any educational system is crowned by the success of the scholarly persons in their academic performance. Every classroom layout and school structure should therefore be created to abide the most intrinsic way with which the learners merchant ship be motivated toward the larn butt which thus implies their skilful performance. Many schools and breeding institutions do captured the interest of the student success as the central point which therefore provides a future benchmark for a go on strong portfolio in the academic context in the community.An important process which dope provide a stepping st one towards students success is that of classroom organization which implies that the learning needs of every student are catered for within the dimensions of their placement within the classroom setup. Majority of the learning and classroom organization involves various assessment methods with which students jakes be evaluated of the learning and academic achievem ent levels.Tutors are required that they collect various information that can be extracted from the assessment methods and consequently analyze it which they can therefore use to create the most lucrative methods of advice and strategies that align with the demands and needs of their academic achievement (http//www. rmcdenver. com/useguide/assessme/reflect. htm). The foremost precept which can be employed in evaluating the level of success by a student is a cordial evaluation and interpretation between whatever content that a student could have mastered and that which has not in order to intuitively evaluate the area of concern which needs improvement.The choice of re-teaching a certain area of concern that has already been taught to students requires an evaluation on the deem of students that have mastered the section or those that have not mastered the same. In the event of a large number having successively mastered such an area of concern, the remaining small group can be group ed in some group works and consequently accessed in terms of re-teaching or offering them with assignments.The general theory of learning provides that success or failure of a student in the learning process depends on the statutory context of the materials and resources that are offered to him/her as learning aids and the effort that the teacher applies in instilling educational competence and learning to the students. From this description, we can internalize two important aspects that underlie the primary basics towards the academic success of the student. First, is the level and content of the educational resources that are provided for the student in the learning process.Secondly, is the degree and scope of efforts and teacher commitment towards the teaching process in the classroom. From these two premises, we can delineate that students should be offered with the most adequate and promissory facilities and resources that provide them with a hub of fountain learning environmen t. Either, the efforts and the level of teacher commitment is of necessity important in leveraging a promising success in the student achievement in the learning process (http//www. rmcdenver. com/useguide/assessme/reflect. htm).As an important component, it goes without saying that the role of each participant in the learning context of the student is one such an important aspect that provides a likelihood of parametric concern in the students success. In this context, various key role players including the teachers, parents, the student themselves and the school boards are all fundamental in laying foundations and framework with which the student success can be supported. Therefore, each should play their respective roles in the most vital manner which consequently provides an ideal environment for the students success.

Ano Ang Kahulugan Ng Impression?

Marvic S. Garcia 211 Caoibes St. Balayan, Batangas (63)9335615026 / (63)9217691390 emailprotected com ObjectiveTo continually enhance my knowledge and skills that I possess by take up and adopting the techniques whichc can be contributed by the other environment to be able to contribute for the better of myself and field where I belong. Capabilities and Skills Operation of CNC move (Makino Seiki MSA50 Fanuc Series16, OKK VS5-II Fanuc Series16i, Mori Seiki DuraVertical 5060 Fanuc)Robodrill T21 I Ee(Fanuc 4-way axis) OKK MC-VM4(4-way axis) and Takizawa(TC-200 L6) lathe machine, Haas VF1, FP3 Deckel, lord Taichung Milling, DC 100, Okuma Turning(LH55L), Mazak(Mazatroll T-plus) ? wise(p) in engineering science/mechanical drawings ? Knowledgeable in Mastercam Version 8. 0 (2D/milling process) ? Knowledgeable in Microsoft Word and Excel ? Knowledgeable in Using QC tools (calipers, micrometer, pin gauge, thread gauge, gauge block, digiheight and microhyte)Other capabilities Well experie nced in handling tight tolerance dimensions in fabricating merchandises. Capable of setting-up CNC milling and CNC lathe machines. stop create Manual programs and have background in Mastercam programing for CNC milling with FANUC control. Can handle different types of material such as Aluminums, Plastics, Stainless Steels, chuck out Irons and Heat-treated materials. Knowledgeable in different types of working environments (Mass Production/Precision and Tooling) Knowledgeable in fabricating semi-conductor products and Mold parts. Work Experiences Steel Asia Manufaccturing Corp.CNC Machinist Bahay Pari, Meycauayan Bulacan Jan. 2013 Present line of business Description ? Set-up and operate CNC lathe and CNC nutching machine ? Editing programs for CNC lathe machine and nutching machine ? Set-up and operates conventional lathe machine ? Operates welding machine ? Analyzing programs ? Checking, preparing and installing tools to the machine ? Monitoring of the dimensions and appearanc e of the product ? Filling-up of daily out-put form and inspection sheets ? Operates overhead cranes for lifting materials ? inform to superior from time-to-time Ramcar TechnologyCNC Machinist Sta. Maria Industrial Park, Brgy. Bulac Sta. Maria, Bulacan Oct. 2011 Oct. 2012 Job Description ? Set-up and operate CNC lathe and CNC milling machines ? Creating manual programs for CNC Milling machines ? Analyzing programs ? Checking, preparing and installing tools to the machine ? Operates overhead cranes for lofting-up materials ? Adjustments of parameters, programs and WCS of the machine ? Operates ban saw cutting machine ? Monitoring of the dimensions and appearance of the product ? Filling-up of daily out-put form and inspection sheets ? reporting to uperior from time-to-time Castem Phils. Inc. CNC Machinist CEPZ, Rosario, Cavite Aug. 2009 Oct. 2011 Job Description ? Set-up and operate CNC lathe and CNC milling machines ? Creating and Analyzing programs ? Checking, preparing and ins talling tools to the machine ? Adjustments of parameters, programs and WCS of the machine ? Monitoring of the dimensions and appearance of the product ? Filling-up of daily out-put form and inspection sheets ? Reporting to superior from time-to-time Enlin Steel Corp. CNC Machinist CEPZ, Rosario, Cavite March 2008 April 2009 Job Description Operate CNC Lathe Machine ? Se-up CNC lathe machines ? Setting up of tools ? Editing CNC programs ? Checking of the quantity of the material onwards fabrication ? Conduct inspection from time-to-time ? Conduct preventive maintenance of the machine Dic Seimitsu Phils. Inc. CNC Machinist CEPZ, Rosario, Cavite March 2007-Sept. 2007 Job Description ? Operation of CNC Milling (Makino Seiki MSA50 Fanuc Series16, ? OKK VS5-II Fanuc Series16i, Mori Seiki DuraVertical 5060Fanuc) ? Analyze engineering drawings that can be translated to Mastercam Version 8. 0 programs use in fabrication of products. Jigs, tools and fixtures Fabrication ? Mastercam Version 8. 0 milling process programming. ? Use of QC tools such as Caliper, Micrometer, Digiheight, pin gauge, thread gauge, gauge block and microhyte use for inspection before and after fabrication. Nanbu Phils. Inc. Extrusion Staff / Machinist CEPZ, Rosario, Cavite March 2006- Sept. 2006 Job Description ? Set-up excrescence machines ? Fabricating Moulds for extrusion machine ? Cleaning, repairing and Re-machining moulds ? Installing mould and calibrator of the machine ? Conducting pre-heating and booting-up of the machine ?Conducting size checking and visual inspection of the product ? Conducting adjustments of the parameters of the machine if necessary Educational Background ordinal Balayan Colleges Balayan, Batangas Computer Technology (1997-1999) Secondary Balayan National High School Balayan, Batangas 1993-1997 PrimaryBalayan East Central School Balayan, Batangas 1986-1993 Personal Information Male, Single, July 13, 1980, Balayan, Batangas, Roman Catholic, 56, 136 lbs. I here by at test that all information stated above are true and correct to the best of my knowledge. Marvic S. Garcia

University project help

Exchange rates, transportation and trade be whole need to be accounted for in the bid. These added be make cost control (in other manageable areas of the watch) vital. With out(p) tight cost control, the company will not be able to compete with bids of domestic firms. 3. why is cost estimation such an important component of shed planning? hash out how it links unneurotic with the get to Breakdown Structure and project schedule? Cost estimation, if done correctly, enables a firm to image if the project will be profitable, if the company can afford the project and in general if the project is worth ursuing.It also provides the company with a cost range for bidding (in the case ofa customer-oriented project). With respect to Work Breakdown Structure and project schedule, cost estimation is important because it leads to budgeting of monetary and other resources (both material and gay). These allocations moldiness coordinate with the Work Breakdown Structure and project schedul es prepared by management to figure out if the required resources will be available as needed. 4. Imagine you were developing a software box for your companys intranet.Give xamples of the various types of costs (labor, materials, equipment and facilities, subcontractors, etc. ) and how they would apply to your project. Potential costs of creating software package include costs of labor, materials, subcontractors, equipment and facilities and travel. Software engineers, developers, computer technicians, trainers (for end users) and technical writers would incur labor costs. Material costs may progress from printing and creating installation CDs/ disks, additional mainframe hardware, memory or accessories, and any printing and paper requirements for user manuals.Developers and contractors may require extra space or equipment. Subcontractors may be used to consult on design and implementation. Subcontractors may require costs associated with travel if the firm is not local. 5 Give yards botn in tavor ot and against the use ot own(prenominal) clock charge as a cost estimate for a project activity. Using a personal time charge can create a more complete assessment of time by including a reasonable amount of downtime in estimates of work time.By using the personal time charge, a company can be better compensate for its labor resources, s all time (productive or not) spent on a particular Job is a use of human/intellectual resources. However, from a customers perspective this charge may appear unwarranted. The personal time charge allows time for unproductive breaks. Customers will most likely be reluctant to pay for unproductive time resulting in payment disputes. 6. Think of an example of parametric estimating in your personal experience, such as the use of a cost multiplier based on a similar, past cost.Did parametric estimating work or not. Discuss the reasons why. This is a personal example question and should only be applied to students with ome project experience. 7. Put yourself in the position ofa project customer. Would you accept the cost adjustments associated with breeding curve effects or not? below what circumstances would learning curve costs be appropriately budgeted into a project? As a customer, I would not accept fees when the repetitive work (that accounts for the learning curve) is a routine Job for the supplier.The reason for this is that I would be paying for learning effects that others would reap the benefit from. Also, learning effects associated with innovative employees would be unreasonable to include in project illing. On the other hand, if the repetitive work/learning curve effects were project or customer specific, then budgeting the costs into the project would be appropriate. 8. see to it the common problems with project cost estimation and recall a project with which you have been involved. Which of these common problems did you make for most often? Why?

“Red Velvet Dress” by Naomi Shihab Nye Essay

In the short story Red Velvet Dress by Naomi Shihab Nye, Lena is a girl with a father who is Arab. This story really make me think slightly what it would be like to just be sitting at home when some integrity comes up to me and asks me questions about my family. I think that it would make me feel quite uncomfortable, such as it made Lena in the story. Although I urinate n ever been asked if there was a Japanese in my house or an Irish. This story made me think of a time that my mother picked up the phone and a total stranger started talk in Japanese to her. Everyone in my family was freaked out that someone who didnt ever knew us would know that Brobdingnagian detail about my mother. I would think thats how Lena felt when those two children that she had never seen before, let whole talked to, suddenly knew this part of her and her family that some of her friends didnt even know. It almost seems as if total strangers would know that about you, then what else would they know? Wou ld they know that I have an older sister? Would they know that some of my cousins be in the army?I suppose I would react the same way that Lena did, just tightlipped the door in his or her face after saying, no there is no person like that here. My favorite part of the story though is when Lena confesses to her father that she lied to those children at the door, and he forgave her. The kindly objet dart even said that it might be fun sometime to give the children a show if they ever came back. I think this shows a lot about his character, how he seems to be jolly, forgiving, and definitely not one to hold a grudge against someone else. Also in the way that Lena describes him, her father seems like a hard workingman, yet a man that always has time for his family, such as throwing the ball some with Lenas little brother. Altogether, I loved this story about a girl named Lena and her family.

Internal Controls Essay

IntroductionIt has come to the attention of the president of LJB union that an evaluation is needed to determine the reliability and level of compliance of the companys internal controls. It is imperative if the company is going public that it follow the regulations desex forth by g everywherening bodies. The punishment for misdemeanour of these regulations can be up to 20 years in prison.The Sarbanes-Oxley Act of 2002 helps to ensure that shareholder investments and the planetary public are protected from fraudulent practices within accounting. According to SOX there are five components 1) legal opinion of versed Control- An internal control report must be included in the companys annual report. 2) No Altering of Financial Documents- If anyone falsifies or alters financial documents they are subject to criminal penalties that includes up to 20 year in prison. 3) Must Disclose Periodic Reports- Financial statements are required to be accurate as any items off-balance could be used in a fraudulent manner. 4) Data in a well-timed(a) manner- Financial data must be presented within a reasonable timely manner. The information must be written in a way that any investor could make an amend decision about investing. 5) Types of disclosure controls- Each company or organization must create policies and parts set forth that explains guidelines that will ensure proper financial disclosure. Internal Controls-StrengthsThe LJB Company does show some strengths in their internal controls including 1) Using pre-numbered invoices- This distributively(prenominal)ows for the company to account for all purchases and aide in making sure all purchases are recorded properly. This also enables the company to track any fraudulent cash disbursement in the event that invoices are missing. 2) Retaining employees- It reduces turnover time and the conflicts associated with being under staffed. LJB appears to have long standing commitments with their employees which is huge for staff morale. 3) The suggestion of the use of an indelible ink machine for printing checks is a great desire as the ink cannot be erased or altered in any way. This aides in retentivity fraudulent activities to a minimum and is a great way to incorporate more checks and balances to ensure compliance. Internal Controls- Opportunities for ImprovementThere are a few opportunities for improvement that a plan of correction should be vagabond into place quickly to correct. 1) Segregation of Duties The Treasurer and Controller should have separate duties. There should be at least one more employee to work alongside the account who has specific supervision over the accounts receivables and accounts payable functions. 2) Physical controls- It is required that companies keep physical controls such as documentation related to assets. From a risk management perspective it would be beneficial for the company to immediately place the printed payroll checks in the safe instead of them being lef t in someones office. IT should also set up specific employee log-in and passwords in order to be able to track what is being viewed by each employee and IT guidelines should be given to staff to ensure clarity of what is required of them. It is also recommended that there is a procedure for properly handling petty cash.Employees should not be able to just leave notes but have to request and justify the need for petty cash. A proper tracking mechanism should be put into place- a recommendation would be to use employee numbers to log the expense. 3) Human Resource controls- It is recommended that a total background check be completed on all eligible applicants. This will provide and vagabond information regarding the applicant, as well as confirm/deny any criminal activities. This should be utilize as soon as possible as this is a great way to aide in protecting the companys assets. In conclusion,if these recommendations are adhered to and all issues addressed appropriately it is very liable(predicate) that the LJB Company will be less prone to fraud and reduce errors and mistakes.ReferencesHarrison, W.T., Horngren, C.T., Thomas, W.(2013). Financial Accounting, 9th Edition. Pearson Education, Inc.(2006). The Sarbanes-Oxley Act 2002. In A Guide to the Sarbanes-Oxley Act. Retrieved June 3, 2014 from www.soxlaw.com.

Unfinished King Lear

Good Morning Class. Today I will be public lecture about Shakespeares wanton queer Lear, and how it successfully relates to the moderne world, family relationships and the forcefulness of love, and most pregnantly the roots of craze and blindness to reinforce the concepts of visual aspect and reality. The play King Lear examines the concept of appearance and reality. The issues of madness and blindness do powerful symbols reinforcing this central concept.The two universal themes, madness and blindness relate to our modern life because in our everyday life we go through this central dilemma and King Lear teaches us to look beyond superficial elements. For example throughout the integral entire play, King Lear was blinded by the truth as result of his foolishness in which he rejects truth, due to his stingy vanity- He speaks to Cordelia Nothing will go in of nothing and Mend your speech a little. Lest it may mar your fortunes, this suggests that if iodine does not speak, t hen ane will not reciprocally receive anything.Instead he banishes Cordelia and accepts the lies from his two elder daughters and the Gloucester family that cause the demesne and King Lear to lose all its precious values and morals. Madness was one of the most dominant themes in King Lear because throughout the play King Lear goes mad because of the betrayal from his daughters, his loss and how he ruined his fate. For example, when King Lear was told by the fool that his pride lead to a ruined kingdom, Lear was furious and devastated, he became confused and bewildered all his precious values and morals, this soon left to his d knowledge exit.As shown in Act 1 thought 5 the fool tells Lear that his making bad decisions and that listening to Regan will not be any develop than the situation with Goneril. Lear is ignorant and still ignores the wise fools opinion and once again Lear is deceived and becomes mad. However, once Lear goes mad he loses his wisdom but reality becomes clea rer to him, ironically, Lear is supposedly the wiser person in this play as he is a king with power and responsibility.Nevertheless, the fool which is believed to be childish and juvenile is the one who offers insight and comes up with the important advice. It was Lears stubbornness which didnt let in the advice because he only wanted to hear what sounded pleasant. Shakespeares work heavily emphasises the importance of historical contexts in his pieces, in particular the play King Lear where statecraft and creativity played an important role in characterising King Lear and the extraordinary use of themes and language that allowed the play to be successful.Further more(prenominal), this play has alike clearly adapted to the modern world because it relates its audience to look into their own souls and consider what its like to be a human being, whether it is easy to see through lies or be fooled by them. This is also relevant to every human being in every period and culture because as humans we only accept and take in what we want to hear. Moreover, Shakespeare uses the concept of cecity and Madness as a central theme and relates to the modern world because it gives us a ain insight into the concept of life, which is the essence of being a human being.King Lear becomes mad and struggles to maintain saneness as he is tormented by the pain endured during his life and the responsibilities held as King and as he questions his daughters betrayal of trust that suggests in human life, madness is a natural occurrence when one lacks importee in life- Ingratitude thou marble-hearted fiend, More hideous, when thou showst thee in a child than the sea-monster.This is one of the many examples where Lear is expressing his fury towards himself and his foolishness for believing the lies he blames himself for ruining his given power of being a king. An early(a) example where Lear is showing the suffering of how vulnerable and his outrage of having an unfaithful daughter is wh en he quotes How distinct than a serpents tooth it is, to have a thankless child.Appearance and Reality was a crucial element in Shakespeares play as it is constantly used throughout the whole play, whether it was family or friends. Appearance and Reality is evident in Act 1 Scene 1 when Cordelia doesnt speak false words because she doesnt find it in her heart to tell lies just to encroach upon a kingdom, however, from King Lears perspective she seems rude, unfaithful and un neat. Once King Lear banishes Cordelia, the kingdom starts to emotionally fall apart and King Lear loses all his values and morals.For instance, King Lear believes the lies that Goneril and Regan tell because he is vain and enjoys sycophancy, but as Cordelia refuses to speak of lies and tell the truth Lear gets irritated and banishes her from the castle as quoted I am unhappy that I am, I cannot hear my heave my heart into my mouth I love your majesty according to my bond, no more nor less emphasising the cont emplation she has to hereby the words of King Lear as his daughter. Another example of appearance and reality was the love triangle surrounded by Edmond, Goneril and Regan. The two evil sisters were both ttracted to Edmund because of the mutual conflict between their two families Edmunds wickedness made both sisters betray each other and in the end all that they were fighting over was worth nothing because the outcome for both sisters was death. In Shakespeares play King Lear, forcefulness of love was a significant and empowering theme as the three daughters are forced to recite their love for Lear. However, King Lear is looking for a more over exaggerated and fictitious description of how loyal and faithful Cordelia can be. Cordelia refrains herself from doing so because she isnt selfish and is honest.In the opening scene Act 1 Scene 1, in the lines Then poor Cordelia, And except not so, since I am sure my loves more ponderous than my tongue Family relationships also played a cr itical role because it showed betrayal, wickedness and Lears foolishness in rejecting Cordelias true love. However, Cordelia still remained loyal towards Lear despite all his cruelty towards her In Conclusion, King Lear has successfully related itself to the modern world by incorporating the concept of appearance and reality, family relationships, forcefulness of love and blindness and madness.

Imc- Communication Plan for Aer Lingus

Table of Contents Introduction & Scenario We generate been bemusen an assigning most Aer Lingus. Our task is to develop an integrated trade communication campaign for Aer Lingus. The assignment should focus to deliver the fol pooring Objectives To revitalize the declining Aer Lingus instigator name in order to increase airline go in the Irish market Following Question shell been answer Segmentation, tar compensateing and positioning Strategy to be defined for the IMC Campaign. Advertising must be chosen with two other promotional cats-paws.Contemporary and conventional promotional musical instruments that you entrust theatrical role to achieve this objective and the rationale behind selecting these tools. You must discuss the kinship of the promotional tools selected to the hierarchy of Effects model. The media vehicles that you would select to effectively crop your tar expire market. Linking market Communication Tools to reaction stages. When we chose our segment an d tar play groups we tried to exploit Aer Lingus real position at the airline market. Aer Lingus position at the moment is between, low f ar partnership Ryanair and BMI, SAS (Ho all overs, 2010).Younger hatful and students nearly al near chose Ryan Air beca economic consumption of the low price. In the last couple of years it has been showed that the competition from Ryanair is too tough for Aer Lingus. Aer Lingus throng Plc leave interrupt sifting to undercut larger Irish rival Ryanair Holdings Plc and offer enhancements including better food and faster report times to customers resulting to pay more, according Rothwell & Fahy, 2010. Then you devote the older people, who have more money. For the nearly they choose airlines that quite a little offer them even better regulations and returnss.They may alike have families and choose dissimilar utility(a)s. Thats wherefore we chose two behind groups between 24-35 years. They work, have an income and come from the a like(p) generation. They fit into Aer Lingus purpose to offer rattling tidy expediency at a smart price, according The Post, 2007. Our goals with the campaign impart be draw fig Our campaign is more any(prenominal) to establish Aer Lingus as a cross off and to show the benefits derived from their w ars. To shape people think and feel about the association in a in force(p) agency of life. In a coherent term view we think that these mea certainlys volition increase completely atomic number 18as of Aer Lingus business. . 2 Aer Lingus Aer Lingus was founded by the Irish government in April 1936. They are the second biggest Airline Company in Ireland afterward their main competitors Ryan Air. The headquarter is based in Dublin Airport and they are serving Europe, Northern Africa and North America. Aer Lingus is a Low Fare Airline confederacy, but according to themselves, they offer better service and more well-fixed travelling. Their main competitors besides Ryan Ai r are BMI, Easy Jet and City Jet. The last two are in any case Low Fare Airline Companies (Aer Lingus limited. 2001-2009).Question 1 2. 1 Segmentation and marking Group _Marketing division and the identification of a tar lend group is a very important step in a business opportunity analysis. With the tough competition that exists instantly, business cannot relegate everyone. A more center and audience- centered approach is necessary. A market can be segmented in many ways, and the segmentation leave change when costumers reason for purchase change. (Wright, R. 2000). _ According to us, Aer Lingus roughly central issue today is that they are relatively unkn profess at the market.They need to separate from the other airlines and focus on their own segment and target group and communicate right to them. bulk do not go to bed what the community stand for today. Aer Lingus business concept is to offer cheep flights but whitewash deliver profound standard and service. Aer L ingus is not a very well- established brand today and the industry for flight is broad. Thats why we have chosen a broad segment people in the age 24-35. They are work and have a steady income. Our segment is from the same generation they bond together, think in the same way and have similar experience from life.This makes it much easier to return them and influence them. Our concept allow for be to attract the chosen target groups. We have chosen two target groups to focus on. *Profile Target Group/Customer* 1 period 23-30 Income 15 000- 25 000 G cobblers laster Male/ Female job Workers Education Uneducated and Low Educated Family Size Family of two or three Homeowner flatcar Marital Status Not married *Profile Target Group/Customer* 2 Age 31-35 Income 26 000- 38 000 Gender Male/ Female Profession Workers or people who are in the beginning of their careers Education Uneducated or Low EducatedFamily Size Family of three or quartette Homeowner Yes (Ho determination) Marital Sta tus Yes/ No Our target groups are in the same generation, have the same interest and think similar. The reason why we have chosen two types of target customers is because when people overstep their early thirties, their perspective of life can somewhat change. They might have children and get promoted in their careers. We count that our target groups are the kind of people who are resulting to pay extra, compared to Ryan Air, to get faster to their end destination and have a more smooth and satisfactory flight with costly service.The fact that Aer Lingus strike down to more central locations make the journey shorter and more comfortable. textlist-item Positioning can be do in variant ways. The most effective way is to use one approach otherwise the costumer can get confused. One common tactic is to contrast the company? s product against competitors_. (_Clow & Baack. 2010_). _We take on that the tactic who is defined above is one Aer Lingus can use. They should establish a position by demonstrate the costumers that they have better service and quality that e. g.Ryan air and that they are cheaper than e. g. SAS and BMI. 3. Question 2 3. 1 promotional Tools 3. 1. 1 Advertising _The essence of an integrated marketing communications program is designing inwardnesss that effectively reach the target audience. They are designed to change or shape attitudes. They should lead to some kind of short- or long- term action. (Clow & Baack. 2010). _ When it comes to denote we recommend that Aer Lingus choose communications objectives. Its very important for some(prenominal) the company and our target groups that they decide and invest out the right message.Two types of advertising that will befriend Aer Lingus to fall out are In orchestrateative advertising and Persuasive advertising. Informative advertising will describe the product, useable services and the benefits of Aer Lingus and it too shape up the companys kitchen stove. The second one, Persuasiv e advertising will help Aer Lingus to build brand preferences and change customers perceptions of product attribute (Kotler, P. 2005). This advertising will suit Aer Lingus. We think that this type of advertising will not only give our target groups a clear picture about the product, but too the show the benefits by flying with Aer Lingus.Another reward for our customers is that this kind of advertising changes their view of Aer Lingus and hopefully give Aer Lingus better brand preferences. When it comes to message strategies we recommend Aer Lingus to use Cognitive Ads to fulfill their goals against their target customers. The two message strategies that will suit Aer Lingus best are generic wine and Comparative message strategies. Generic are the direct promotion of the products benefits. By victimization this kind of message you give friendship about the product/service and show the positive features about it.The other alternative is Comparative message outline Aer Lingus sh ould use this strategy to compare themselves in a good way against competitors (Clow & Baack. 2010). This will give our customers even more information about the company, their positioning and their image. All these factors are very important for the customer before they choose which product/service they should go with. The media tools we recommend Aer Lingus to use are profits, TV and different type of newspapers. Internet has a big equal on our target groups all of them know computers and are using the Internet quotidian.Internet also has a highschool reach and high frequency. In Aer Lingus case, to reach the customers through the Internet with offers and information should be very effective. In 2004 travelling was the diadem cyber shopping category by far (52. 4 Billion Dollars) according to License 7, No. 10, 2004. That shows the regard and the power of the Internet as a tool. TV advertising will give the Aer Lingus brand a better face because of the emotions you can reach through TV ads. For Aer Lingus to use sounds, motion and senses into their ads will be very effective on people.The last one, Newspaper is very good for Aer Lingus because of the high believability. To mix that with good publicity will be very effective against the companys targets groups. We think that this mix will establish and increase Aer Lingus brand and image, but also give the customers friendship about the company and the product (More precise information about media tools and vehicles in question 3). Conclusion Cognitive Strategies will give our customers more awareness and noesis about the company, brand and product. These two variables are our main goals to negociate to the customers.By mediate this to our target groups they will hopefully change their attitude and feelings about the product/service. In a long term action it will increase Aer Lingus business and establish their brand. This through the media channels that suits Aer Lingus, but most importantly their customers. 3. 1. 2 Public Relations and Publicity _Public Relations building good relations with the companys various publics by obtaining favourable publicity, building up a good corporate image and handling off unfavourable rumours , stories and events. (Kotler, Phil. 2005). drawframe Public Relation and good publicity are good in many ways. We believe that Aer Lingus will established their brand/image by using this promotional tool and that our target group will take notice about the company in a positive way. In the last couple of years Aer Lingus has been in stinting troubles and the publicity has been bad. The customers have turned them down (Business Week. 2006-2010). To establish their brand and build up a new image, they will get their customers back. Aer Lingus have to All these three subjects are very important to develop for Aer Lingus as a company.To make sure that the internal communication is good and that the staff knows what Aer Lingus stand for is a very important. The stuff has to know what the customers expect when they are flying with Aer Lingus. An improvement for the company by using this tool in an economic perspective is that getting good publicity in e. g. newspapers and business papers are free. Our target groups most perceive Aer Lingus as an Airline company with cheap prices, but most of all with good service and good comfort for the price. We want to get that message out throw e. g. newspapers so people get interested and positive about Aer Lingus as a brand.A good worth of mouth and a good repetition will help to catch our target groups interest. Aer Lingus will reach this goals throw drawframe (Kotler, et al. 2005). Other activities we recommend Aer Lingus tu use to creating positive image, awareness and acquaintance about the company throw this promotion tool should be sponsorship (e. g. bluster), supporting events and charity. This type of activities could be use as Cause- Related Marketing. It has been proved that Cause- R elated Marketing has a very strong effect on people and its also a tool to create a stronger brand and brand loyalty. drawframe (Clow & Baack. 2010)Public relations have a strong rival on public awareness and gives knowledge about the company to the customer (Armstrong, G. 2005). When you create good publicity and activities, people can link their knowledge about the company and in the end prefer (get a good feeling about) the brand or the product/Service. In the end hopefully the customers are that convinced to test or buy the crossing/ Service. In our campaign we use Public Relations not only as a promotional tool, but also like a tactic tool. To push out information and good things about the company/ product, will make the other promotional tools more effective. textlist-item _Direct marketing brings the market directly into the home or office of an individual buyer instead of the buyer having to go to the market. Direct marketing techniques can be used to move buyers through v arious stages of the buying process. (Smith & Taylor. 2002). _ Direct direct is the most common and one of the most successful direct marketing tools. To make good results by doing direct mailing, its of great significance for the company to have a high quality and germane(predicate) mailing list (Smith & Taylor. 2002). The list we think Aer Lingus should use, is the Compiled list.This mailing list provides information about a circumstantial customer profile. In Aer Lingus case, its a way to communicate with both current customers and target groups. To send out information about the company, prices offers and keep your customers/ target groups up to date about positive things that fall around the company. This is an easy way to get your customers closer to you, that they all the time get new knowledges about the Aer Lingus brand. In a long term aspect, we also think that the customers will get better preferences about the company and that Aer Lingus will increase their sales onl ine.Question 3 4. 1 Media Tools and Vehicles Aer Lingus offshoot priority is to increase peoples awareness and knowledge of their brand. To do this they have to make sure that the target audience sees the brand as much as possible. This message needs to be delivered through all marketing channels. We think that the most effective media to use for Aer Lingus are internet, TV and newspapers. 4. 2 Internet The using of internet has become a natural thing for many people, it is access on individual(prenominal) computers and through telephone services. Internet e additionally attracts young people.Our target groups are very influenced of internet and use it many times every day. It is of great significance for Aer Lingus that they develop their internet marketing for future success. A huge benefit for Aer Linguas with using internet marketing is that they reach their target audience all over the world. This, naturally, is very important for an airline. Our target groups are in that age (24-35) when internet has had a big impact on their lifes for a couple of years. To meet friends, communicate with people all over the world, read newspapers/magazines and buy things (online shopping) are natural for our target audience.People use internet because its easy, comfortable and you get what you looking for very quick. For our target customers internet is a way to keep themselves up to date with everything that happens around them. Online advertising can be made in four different ways, banner ads, classified ads, lookup advertising and media/video ads. We think that Aer Lingus goals with internet marketing should be as we mentioned before, to give the companys target groups awareness and knowledge of the bran and make them notice the benefits of the Aer Lingus product.Banner ads are a very good tool to use in many occasions. 2007 banner ads was the third biggest synergetic tactic online, according to Jaffee, L, 2007. We think that banner ads at websites such as Facebo ok , Twitter, Ebay, different travel/sport magazines and newspapers will get high impact on our target audience, because they visit this types of websites several times a week. Some in the target groups visit same internet sites several times every day. It is also very significant that Aer Linguas expand banners that, in the best possible way, catch the website visitors help.They should use banners that really remind people of the brand, e. g. use the green Aer Lingus shamrock. The banner should in one way or another tell something about the company, product or the benefits by travelling with Aer Lingus. When our target groups commencement to think about going away, or just want to dream away, we are convinced that the firstborn thing they do is to visit Google and search for trips. Therefore, it is important for Aer Lingus to also have their advertising on search engines. In that way the costumer look for Aer Lingus and not the other way round.To be on pourboire when people sea rch on Google it is very important and we think Aer Lingus should put a little touch of their money to make sure that they are well positioned on Google. At the same time that online advertising has become more and more common people have become more immune to the advertising. People have learned to click- through and just not see it. That is one reason that it is significant that Aer Lingus also develop other market channels. Again, Aer Lingus needs to be seen often. Studies have also showed that traditional advertising such as TV, Magazines and Radio inspire people, according to Smith, 2002. . 3 Television TV has a huge impact on most of people. TV has good mass- market coverage and combines of sight, sound and motion (Armstrong, G. 2005). Other advantages with TV advertising are the low cost per contact and the quality yeasty opportunities (Clow & Baack, 2010). We think that Aer Lingus should take advantage of the creative opportunities to make an ad that people notice and with a good message theme. The ad should any say something about Aer Lingus as a company and brand or have a motto that shows the product benefits.Here again we think Aer Lingus can use the shamrock to present themselves, but also to get the potential customer attention. For Aer Lingus to reach the right target groups and get out much attention as possible from TV ads, we think that they should do commercial connected to sports, travels and some lifestyle programs. We also think that our target audience will see and respond positively when they feel that Aer Lingus is connected with some of their interests. Another thing that will give Aer Lingus good publicity is to through TV sponsor special events. Such as concerts and big sport events.For Aer Lingus to be connected in this kind of contexts will give their company an image boost. 4. 4 Newspapers The last media tool Aer Lingus should use is the newspaper. A business deal of people still read newspapers. We think that the mix between good publicity and ads in some of the big daily newspapers e. g. Irish Post, Irish Independent will give Aer Lingus much higher reliability. To reach the target groups and build a good image is important that the people believe in the company. The ads in the newspaper should only focus on the benefits by flying with Aer Lingus and the price.By showing the benefits compare to the low price, will blank Aer Lingus from Ryan Air. To be seeing in bigger daily newspapers will also give a good worth of mouse and a growing reputation. Aer Lingus should first of all try to get out in the Irish and British newspapers with their ads. Its always much more effective by starting with influence your own people, according to Kotler, 2005. Question 4 To date Aer Lingus is a company that has a lot of problems. The internal and external communication does not work and that lead to that the customers do not know what the company stands for. Aer Lingus brand and image are deeply damage.With our campai gn, we think that Aer Lingus will increase the business, get a good hype around their brand and showing the benefits by travelling with the company. Under here we try to denounce and show the possibly responses to the communication tools that we chosen. 5. 1 Promotional Tools Public Relation we think that this tool is one of the most important tools for Aer Lingus. First of all if they get a better internal communication, that will lead to a better and more service minded staff. When the stuff knows whats expected of them the service going to be better and the costumers get satisfied.If Aer Lingus get good publicity the target audience will take good notice about the company and their brand/image will be better. by dint of publicity the customers also gets knowledge about the company and the product. This is the two very important steps in the buyer process. We think also that the Cause-Related Marketing will lead to that people/ our target customer will prefer Aer Lingus. Cause-Re lated Marketing will also give the Aer Lingus brand a boost. Direct Marketing By using this tool, we think that Aer Lingus will come closer to their customers and target groups.By using a specific demographic mail list to connect the target audience, will give the potential customer a chance to know the product and the benefit about travelling with Aer Lingus. Whit this type of marketing Aer Lingus can give their Potential customers offers and price information. We think that in a long term view this tool will help the company to increase their business. Advertising By using advertising that inform the target groups about the company and the product people will get to know what Aer Lingus as a brand stand for. This will give the company a higher reliability and a better image.Aer Lingus must also use advertising that brings the best out of their service and shows the benefits by travelling with the company. The message strategy will be to show the benefits about the product and dist ance themselves from the competitor. We thing that our target groups will get a better overall knowledge about the company and hopefully see the benefits of the product. We think by using this strategies will increase their business. 5. 2 Media tools and vehicles Media tools we have chosen is online advertising (Internet), TV and Newspapers. This is a good mix.Trough Internet Aer Lingus increase the awareness by the target audience. They will see the brand o lot, both conscious and unconscious. This gives Aer Lingus a better position, people will have Aer Lingus brand in their minds when they sentiment about traveling. By advertising in TV Aer Lingus can communicate their message better, with colors, pictures and information they will develop their position. People will not only recognized the brand, they will also get knowledge of the companys concept, and get good feelings when they think of the company and brand.By doing ads on Internet and TV Aer Lingus can show the benefits of the product in a advantageous way. By using booth those creative media tools, will have a big impact on our target groups. By using newspapers as a tool, we think that the customer will see the ad and connect it with reliability, its important for the company after the last years bad publicity. In the paper you can also form a ad that will give the potential customer knowledge about the company, product and brand. When Aer Lingus succeed with attract the chosen target group a good circle will be formed.The brand gets bigger which will lead to that more and more people chose to go with them. Bibliography 6. 1 Books Clow, E, K, Baack, D. Integrated Advertising, Promotion, And Marketing Communication, 4th edt. 2010. Pearson Education, New Jersey, USA. Wright, R. Advertising. 2000. Pearson Education Limited, Edinburgh, Scotland. Kotler, P, Wong, V, Saunders, J, Armstrong, G. Principles Of Marketing, 4th edt. 2005. Pearson Education Limited, Essex, England. Smith, P, R, Taylor, J. Marke ting Communications An Intergrated Approach, 3rd edt. 2002. Kogan Page Limited, London, England. 6. electronic Sources Rothwell & Fahy. _Aer Lingus Switches to Imitating EasyJet, Not Ryanair. . Business Week. Com . January 26, 2010. Available _ http//www. businessweek. com/news/2010-01-26/aer-lingus-drops-ryanair-strategy-in-effort-to-imitate-easyjet. html_ _ Aer Lingus Limited. 2001-2009. Available http//www. aerlingus. com/cgi-bin/obel01im1Corporate/mediaCorpProfile. jsp? emailprotected2017366715. emailprotected&BV_EngineID=ccddadekefljdmhcefecfigdffgdfkl. 0&P_OID=-536880294&Category=0history The Post. _Aer Lingus intention to build Tesco-like image__. _ThePost. ie.September 30, 2007. Available http//archives. tcm. ie/ businesspost/2007/09/30/story26973. asp Business Week, Bloomberg L. P. 2006-2010. Available http//search. businessweek. com/ attend? searchTerm=aer+lingus&resultsPerPage=20 License 7, No. 10. Cyber Shopping. P. 12. November, 2004. Available Clow, K, E, Baack, D. In tergrated Advertising, Promotion And Marketing Communications, 4th edt. 2010. P. 268. Jaffee, L. Follow The money. Promo 20, No. 11. P. 5-10. November, 2007. Hoovers, Inc, 2010. Available http//www. hoovers. com/aer-lingus-group-plc/ID__91296/freeuk-co-factsheet. xhtml